We work with a range of clients from SMEs to multi-national clients and provide tailored plans to cater to all budgets.
The first part of our process is to work closely with you to understand your budget and goals. On existing accounts we analyse the data in your account, identifying what is performing so that we can drill down on this and allocate your budget effectively.
We identify the key terms that your ideal clients are searching online.
We develop a data-driven strategy, utilising audience research and geographic targeting.
We develop search, display, remarketing and shopping ads.
We closely analyse, measure and optimise all of your campaigns to give you ROI.
There are a few factors that influence the quality score of your landing page which include its readability, relevance to the ad, navigation and clear call to action. We monitor data closely to continually optimise the performance of your landing pages and recommend and implement changes.
In order to make informed decision about ad performance and spend, Google Tag Manager, Google Analytics, Google Search Console and Google Ads tracking must be setup correctly. This enables key data to be obtained including measuring and optimising the cost of acquisition.
We can set ads up to target specific audiences relevant to your market or industry even if you're not sure who they are yet. The pay per click platforms allow you to observe who's interacting with your ads through key segments such as, affinity, detailed demographics, in-market and your data segments (website visitors).
Reducing the acquisition cost of each lead you receive through paid ads is our ultimate goal. To make this possible we monitor, analyse and optimise ads daily in order to make searchers want to click your ads and to outrank your competitors.
