At Accentuate we understand that not every business is the same, so neither should your SEO Strategy be. We create bespoke strategies to help your business be found by potential customers using search results pages (SERPS) to discover businesses and brands.
Identify Keywords to optimise your website to boost organic traffic flowing to your website
Develop strategies across four key areas of SEO
Technical SEO updates, content creation & building links to and around your website
Always tracking & improving your website performance for improved organic search results.
On-Page SEO analyses the content of the pages on your website. This covers a range of things from meta tags, and title tags, to user experience, and how good the engagement rate is. On-Page SEO also looks at what current user's search intent is and how well the clickthrough rate to your website is performing showing areas for improvement and optimisation via SEO.
Off-Page SEO is everything that is external to your website that affects how high up on search engine results pages your website appears. This includes things like how other websites think of you, for example, if you have a blog with backlinks (links to your website from other websites), search engines can see this as an indicator that you have valuable content.
Technical SEO focuses on the ability of spider crawlers to crawl your website URLs (XML sitemap) and the performance of your website. We measure your website performance, accessibility, best practices and SEO which includes how mobile-friendly your site is, how fast it loads and its overall usability. Improving all of these also helps to improve your organic ranking.
Successful content SEO requires data driven strategy and technical implementation. There are different content types that can drive traffic to your website including blog posts, infographics, articles, lists, glossaries, videos and guides.
